Dark vs. Light Exterior Colors: How to Keep Dark Paint from Fading
Hi, we’re Kenneth and Nikki Enders, owners of Northwest Specialty Painting here in the Western Treasure Valley. One of the most common questions we get is:
“Can I paint my house a dark color without it fading too fast?”
It’s a great question! Dark-colored homes are all over design magazines right now—they look sleek, modern, and timeless. But many homeowners hesitate because they’ve heard that dark colors don’t last as long as lighter ones.
Today we’ll explain why darker paint fades faster, how to prevent it, and why choosing the right painter and products makes all the difference.
Why Dark Paint Fades Faster
Here’s the simple truth: dark paint absorbs more sunlight. The darker the pigment, the more UV rays it soaks up, and over time, that sunlight breaks down the paint’s chemical structure. This is why a deep navy blue might start looking more gray after a few summers in Idaho’s sun.
According to Benjamin Moore, darker pigments naturally fade faster because of this UV exposure. Idaho’s hot summers and snowy winters add extra stress to your home’s exterior, making color choice and paint quality even more important.
How We Keep Dark Colors Looking Fresh Longer
The good news? A professional paint job with the right products can make dark exteriors last beautifully for 10+ years. Here’s how we do it at Northwest Specialty Painting:
UV-Resistant Paint Formulas
We use high-quality paints engineered to reflect more sunlight—even in dark shades. Brands like Sherwin-Williams offer UV-resistant technology designed for longer-lasting finishes.Special Additives for Dark Colors
Over the years, we’ve developed methods and formulas that help prevent fading in black, navy, charcoal, and other deep tones. These products don’t just look good on day one—they keep their rich finish for years.Proper Surface Prep & Sealing
Prep work is 70% of the job. We carefully clean, sand, and prime your home’s exterior so the paint bonds perfectly. Adding high-quality sealants helps lock in the color and adds another layer of UV protection (This Old House explains why prep is key).Right Season for Painting
Timing matters! Painting in the right weather helps ensure proper curing. The EPA suggests mid-range temperatures and low humidity for the best results—which means spring and fall are often perfect here in the Treasure Valley.Maintenance Tips
Dark exteriors don’t need a ton of upkeep, but a gentle wash every year or two keeps dirt and pollutants from speeding up fading. Think of it like a quick car wash for your house.
Dark Colors = Bold Curb Appeal
If you love the look of a jet-black farmhouse, a modern navy craftsman, or a deep charcoal stucco home, don’t let fading fears stop you. With the right products and professional painters, you really can enjoy the bold look you want without constant repainting.
In fact, Zillow research shows that dark front doors can even boost resale value (Zillow Research). Bold colors make a statement—and when they’re done right, they’re worth every penny.
Why Choose Northwest Specialty Painting?
We know repainting your home is a big investment. That’s why we stand by our promise:
Quality is Our Specialty
Special formulas for darker colors
5-year minimum guarantee (most jobs last 10+ years)
No payment until the job is finished
When you work with us, you don’t just get painters—you get trusted partners who care about your home as much as you do.
Ready to Go Bold With Your Exterior?
If you’ve been dreaming of a dark, modern exterior, now’s the perfect time to start planning. We’ll help you choose the right products and make sure your home’s color looks amazing for years to come.
👉 Contact Northwest Specialty Painting today for a free consultation. Let’s bring your vision to life—beautiful, bold, and built to last.
